United Airlines X Denver
Denver is one of United’s biggest hubs. It’s also their biggest battleground with Southwest. We created this campaign for the Mile High City to show ‘em we know Denver like no other airline. Which started by never, ever referring to Denver as the Mile High City.
Produced at 72andSunny
TVC
Skyline OOH
We even bought the billboard right above Southwest’s Skyline Beer Garden in Downtown Denver. Which got so under Southwest’s skin, they clapped back with a bunch of their own billboards. Which actually just earned us even more conversation and love from Denverites.
OOH
We also ran less spicy OOH all over town with dialed up Denverisms.
